I’ve been pondering this over the past few weeks for a couple of reasons. The Vanilla Company launched ten years ago August 21st.
Three weeks later, we collectively paused to acknowledge the impact of 9-11 and the ensuing decade. Ironically, it was while using 9-11 as a measure of this last decade that I was better able to grasp the impact of my own business on my life.
When Gina and I talked over lunch on our company’s anniversary, we reflected on all that transpired during our decade of running the company. Our conclusion? That we have remained in business for a decade is a miracle! A month later, I realize that for me, this has been a decade of miracles.
I wanted to launch a business for a long time. I come from a family of entrepreneurs, risk takers with a strong creative bent, so the idea of launching an Internet business seemed perfectly reasonable even though it was still early in the world of online retail.