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Rain's Choice Vanilla
Flavorful. Sustainable. Simply the Best.

I love your product! I'm amazed at how superior your vanilla is! - Des, Daily Grommet

Posts Tagged ‘Vanilla Crisis of 20002’

Sep 30 2011

Celebrating 10 Years At The Vanilla Company: A Miracle!!

How do we measure time?  Years, decades, significant events, transformative experiences?

I’ve been pondering this over the past few weeks  for a couple of reasons.  The Vanilla Company launched ten years ago August 21st.
Three weeks later, we collectively paused to acknowledge the impact of 9-11 and the ensuing decade.   Ironically, it was while using 9-11 as a measure of this last decade that I  was better able to grasp the impact of my own business on my life.

When Gina and I  talked over lunch on our company’s anniversary, we reflected on all that transpired during our decade of running the company.  Our  conclusion?  That we have remained in business for a decade is a miracle! A month later, I realize that for me, this has been a decade of miracles.

I wanted to launch a business for a long time.  I come from a family of entrepreneurs, risk takers with a strong creative bent, so the idea of launching an Internet business  seemed perfectly reasonable even though it was still early in the world of online retail.

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